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​Yumamy is the French branch of Ajinomoto group, sspecialized in promoting umami and the benefits of amino acids. Through
a digital content strategy aimed at Generation Z, we sought to make Amino Science accessible and integrate "umami" into everyday eating habits.
My role was to design a coherent and engaging visual direction, combining food content, animation, and visual pedagogy.
The visuals I created aim to highlight the universality of umami, its ease
of integration into meals, and its nutritional benefits.
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